belma kapetanovic



I worked with Phase Eight on a freelance basis during Spring/Summer 2017, and in the busy period leading up to Christmas 2016. The aim was to elevate the brand through clean, modern design and typography, and thus capture a wider demographic of customers.

For their Christmas campaign, a unique look and feel was developed for each of the three separate themes (Dresses/partywear, Christmas gifts and Black Friday), which was carried through all on-site feature content, product listing pages and marketing emails.